Specializing in brand and product design, study Italian Reverse Innovation He developed the design for the new range of toothpastes Signal Expert Protection by Unilever, the global market.
To communicate impactful product properties that is inspired by the actions of FLOSS and mouthwash, was used a language that refers to scientific research that distinguishes it. The creative directors of Reverse Innovation, Alice Tacconi and Mirco honest, tell that the project was carried out with the aim to bring out the new shelves in supermarkets, while respecting the brand identity and confirming with visuals as the qualities of the product.
Less conventional and more refined, the PET packaging – a transparent area that highlights the toothpaste tube – makes sense immediately that it is a premium line. The predominance of blue, silver, in combination with the technical environment of a laboratory and, mainly, evokes feelings of freshness and cleanliness. The animated figure of DNA and the hexagon in which are seen in zoom, like a microscope, Sanitizer formula particles make the idea of an advanced product, offering dynamism to the pack. The particular technological style font used in the name of the range concept car from repeats. An ordered table facilitates the understanding of the benefits. The variants are identifiable by a detail of color in keeping with the standard image designed for toothpaste.
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