" THE MYTHOLOGY OF THE EVERYDAY " Foscarini and Diesel cars at Superstudio Più, Milan Design Week 2012

Autor // Benedetto FioriPosted in // Design


A new daily mythology which conveys fundamental values for Diesel and the different lines of products dedicated to everyday life. It is the heart of "The Mythology of the Everyday", the contemporary fable that tells Diesel at Fuorisalone 2012 to present "home collection Successful Living from Diesel" in collaboration with Foscarini for Lighting (lighting), Moroso for Furniture (furniture) and Scavolini for kitchens.  

Objects and stain environment new meanings and stories, distributed in five "worlds"-dedicated to the different product families, to news, to peculiar visions and aesthetic-that intertwine and overlap, forming a map for a Visual and emotional narrative of a contemporary lifestyle.At the center of the space will be placed in the "New" product, presented in such a way as to emphasize continuity, differences and contrasts of the Collections. Next, the preview of the new "Social" Kitchen, imagined-  in line with Diesel's philosophy-as perfect "party room" of the House.


Spotlight on operations, treatments, finishes and materials. We "Textures", one of the other areas in which subdivides the installation: rough and soft fabrics, combined harmoniously contrasting, or decided you confirm starring Diesel and his casual soul.   natural expression of easy approach featuring clothing and lifestyle, the home dress in simplicity, immediacy, relaxation and comfort. And it is exactly this, collected in "Casual", that defines the luxury second Diesel. But without renouncing the spirit rock.

Audacity and a hint of cockiness, nonconformity, and a touch of transgression are the recipe for the "Dark" that you can even transform, for one night at a club underground ... to play until dawn.Many worlds meet, placed in a post-digital environment, almost abstract: perfect confirmation of how, in 2012, it is still possible to add to the world around us dream and legend, fantasy and mythology.




Superstudio Più, Via Tortona 27, Milan 17-22 April 2012

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